Why do layouts fail?
Many a true word
Good words from Lance Mindheim:
When I work with a design client, one question I always ask is why previous layouts didn’t get off the ground and gain critical mass. After almost fifteen years the answers haven’t changed. The three reasons layouts fail, the three headed monster if you will are: the layout dimensions were too large, the design was too complex, or poor ergonomics. It’s not uncommon to have all three at once. The one issue that, to this day, has never come up is a layout that was too small or simple. Nobody has ever said, “Well the layout was too simple and I quickly got bored with it.” It just doesn’t happen. Where we get off track is grossly missing the mark in terms of how little track it takes to keep us blissfully entertained. It doesn’t take much, even if we aren’t ‘pure operators’. For…
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